The Big Idea: Before You Make That Big Decision... - Harvard Business Review
نویسنده
چکیده
Thanks to a slew of popular new books, many executives today realize how biases can distort reasoning in business. Confirmation bias, for instance, leads people to ignore evidence that contradicts their preconceived notions. Anchoring causes them to weigh one piece of information too heavily in making decisions; loss aversion makes them too cautious. In our experience, however, awareness of the effects of biases has done little to improve the quality of business decisions at either the individual or the organizational level.
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Beyond the business case: How to make your idea a reality
College of Respiratory Therapists of Ontario, Toronto, Ontario Correspondence: Mr Kevin Taylor, College of Respiratory Therapists of Ontario, 180 Dundas Street West, Suite 2103, Toronto, Ontario M5G 1Z8. Telephone 416-591-7800 ext 21, fax 416-591-7890, e-mail [email protected] Ever have a great idea? If you do and you want to translate that idea into reality, you’re inevitably going to have to ...
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